Come and discover the new Nuova Simonelli Experience Lab in Melbourne

Nuova Simonelli, the world-renowned brand of traditional espresso machines for professional use, awaits you in Melbourne for the inauguration of its new Experience Lab on the occasion of MICE, the trade fair for the coffee industry in Australia.

During the MICE fair, you will be able to meet the Simonelli Group Australia team, the new subsidiary of Simonelli Group, a reference point for the Nuova Simonelli brand in the Australian market for sales, technology and training. Don’t miss the opportunity to participate in the inauguration of the Nuova Simonelli Experience Lab scheduled for May 13th at 6 pm at the Simonelli Group Australia headquarters (37 Cecil Street (Cnr City Road) Southbank 3006). The new Nuova Simonelli Experience Lab is an experiential space where you can discover all the latest news from the brand, first hand. In addition, from 13 to 15 May (from 9am to 4pm) the Experience Lab will host a series of interesting activities:

  • Espresso Technology: The Simonelli Group technical team will present the latest developments and solutions for espresso extraction
  • Sustainability: Lauro Fioretti, Simonelli Group Product Manager and WBC representative, will demonstrate how to reduce the footprint of the espresso machine whilst improving performance
  • Workflow and Automation: Lauro Fioretti, Simonelli Group Product Manager and WBC representative, will preview the Australian market with the technology that can improve both workflow and quality in the cup.

Stay up-to-date with Nuova Simonelli events and news by following the Instagram page @nuovasimonelliofficial.