The first edition of the
Nuova Simonelli Technicians Competition
kicks off in Dubai

The first edition of the Nuova Simonelli Technicians Competition will take place on April 29th in Dubai. This program, created by Nuova Simonelli in collaboration with REPA, Cafetto, the Specialty Coffee Association (SCA) UAE, and BWT, celebrates the skills and dedication of technicians in the world of espresso machines.

Dubai will host the inaugural event of this brand-new Nuova Simonelli program. The competition will take place on April 29th at the Nuova Simonelli Experience Lab Dubai – Umm Suqeim St – Al Quoz – Al Quoz Industrial Area 3 – where technicians will face off in an unprecedented challenge. Participants will be tested in real-life scenarios—from diagnosing malfunctions to fine-tuning machines for peak performance. It will be a chance for competitors to demonstrate their skill, precision, and passion in the field—and for the audience to engage, learn, and sharpen their own techniques.

Come and join us at the Experience Lab on April 29th from 9 am to 5 pm to see the competition in action!

Why was this project created?
For Nuova Simonelli, technicians are key players in delivering cup quality. They ensure that equipment operates at its best, giving baristas reliable and efficient tools. Their often behind-the-scenes work is the first step in achieving long-lasting equipment and consistent cup quality—leading to customer satisfaction. That’s why Nuova Simonelli has chosen to shine a spotlight on their work through a dedicated competition: to showcase and reward their know-how, experience, and strategic role in ensuring product excellence.

The “Nuova Simonelli Technicians Competition” format
The competition is structured as a single-elimination tournament, featuring 8 technicians selected through an online technical quiz. Each match will last 30 minutes, where a randomly paired duo of technicians will face off using the NUOVA Aurelia Volumetric XT by Nuova Simonelli. The goal is to simulate machine malfunctions or request adjustments that highlight each participant’s technical skills, machine knowledge, and problem-solving ability. It’s a true test of speed, precision, and professionalism.

Each performance will be evaluated by a panel of highly specialized and experienced technical judges, who will assess participants based on the following criteria: the ability to work safely, efficiently, and in an organized manner; knowledge of the equipment; and the ability to serve an excellent coffee.

If you want to challenge yourself and take part in the next Nuova Simonelli Technicians Competition, follow www.nuovasimonelli.com and the Instagram page @nuovasimonelliofficial to stay updated and discover upcoming technician competitions around the world.